Materiality Maximization of customer value

Improving Product Quality and Safety

Vision and Policy

Basic Philosophy

Maxell Group bases its principles on the corporate creed: "Harmony and Cooperation, Working with Heart and Soul, and Contributing to Society." In addition, we are deeply aware of our role as a member of society and are dedicated to conducting our business with fairness and transparency. We strive to achieve a truly rich society as responsible citizens through harmony with the environment and active social contribution activities.

Quality Policy

  1. 1.Aim to achieve the world's highest quality to meet global competition.
  2. 2.Provide customers with the highest quality products and services.

Management, System, and Structure

Quality Assurance Committee

To improve product quality and reliability, Maxell Group is carrying out quality assurance activities through the Group-wide Quality Assurance Committee, which is composed of members of the quality assurance departments of all business divisions and group companies, with the Quality Assurance Division at the Head Office as the Promotion Office.

Quality Assurance Committee
Maxell QA Div.
Maxell Energy Div. QA HQ
Maxell Functional Materials Div. QA HQ
Maxell Life Solutions Div. QA HQ
Maxell Optronics Div. QA HQ
Maxell New Business Producing Div. QA HQ
Maxell Frontier QA HQ
Maxell Izumi QA HQ
Maxell Kureha QA HQ

Quality Management System Standards

As for the International Organization for Standardization quality management system standard (ISO9001), we have transitioned to a companywide integrated audit since fiscal 2014, renewed our certification in fiscal 2021, and are striving to further improve quality by horizontally spreading best practices.
In addition, for products that require a more advanced quality control system, we thoroughly control product quality in accordance with the quality management system standard for the automotive industry (IATF16949) and the quality management system standard for medical devices (ISO13485).

Quality Management System Certification Status (As of April 2023)
NameAcquisition Division
ISO9001 Domestic Maxell (Energy Division, Functional Materials Division, Optics & Systems Division) / Maxell Frontier Co., Ltd. / Ube Maxell Kyoto Co., Ltd. / Maxell Izumi Co., Ltd. / Maxell Kureha Co., Ltd.
Overseas Wuxi Maxell Energy Co., Ltd./Maxell Tohshin (Malaysia) Sdn.Bhd./Maxell Digital Products China Co., Ltd./PT. SLIONTEC EKADHARMA INDONESIA/GANGQUAN PRECISION (SHENZHEN) CO., LTD.
IATF16949 Domestic Maxell Ono Works / Maxell Yokohama Works (automotive lens design division) / Maxell Frontier Gifu Works
Overseas Maxell Digital Products China Co., Ltd. / Maxell Tohshin (Malaysia) Sdn. Bhd.
ISO13485 Domestic Maxell Izumi Co., Ltd. Kyushu Works

Goals

achieve zero new recall cases, ensure compliance adherence

Achievements

In 2023, we had no new recall cases or compliance violations. We remain committed to our principles of "Basics and Righteousness" to maintain this record.

Activities

Promotion of SQM*1 Initiative

In order to deliver products of a quality that satisfies our customers, Maxell Group has formulated the "Voluntary Action Plan for Product Safety" and is working to continuously strengthen quality control through the SQM Initiative. There were no new recall cases in fiscal 2023.
The SQM Initiative promotes activities to verify process reliability, which is the basis of manufacturing, from the perspective of "occurrences" and "outflows." We regularly hold review meetings, known as "gleaning," at both domestic and overseas factories to prevent product accidents. During these meetings, we present quality incidents, complaints, and notable quality improvement cases, and exchange opinions. This helps cultivate know-how and raise awareness regarding quality management. In addition, the Quality Assurance Committee exchanges opinions and shares quality claims and quality improvement cases, which helps to foster know-how and raise awareness regarding quality control. In addition, as part of our educational activities, we conduct online training aimed at acquiring knowledge about quality, as well as practical courses for young and mid-career employees focusing on human error behaviors at plants.
 *1 Super Quality Management for Maxell Group

Item FY2020 FY2021 FY2022 FY2023 FY2024
General Education Quality General (e-learning) (not aggregated) ●(770 participants) ●(822 participants) ●(993 participants)
FTA/FMEA (online training) - - - ●(212 participants) -
Practical Education Preventing Human Errors ●(25 participants) ●(40 participants) ●(21 participants) - -
FTA/FMEA *2 - - - -
Legend: ● Implemented, ( ) Number of participants, ○ Planned

*2 FTA (Fault Tree Analysis) / FMEA (Failure Mode and Effect Analysis)

 

Compliance Adherence

Maxell Group is committed to developing systems and nurturing a quality-conscious culture to prevent any instances of "quality fraud," grounded in the principles of "Fundamentals and Integrity." In recent years, even in companies that have obtained ISO or IATF certification, there have been cases of "quality fraud (falsification, concealment, alteration, or fabrication of records)," so we are conducting audits that focus on the risk of quality fraud.
Specifically, the Quality Assurance Division conducts audits throughout the entire process from product planning to mass production and shipping to confirm that there is no quality fraud, as well as to promote the creation of systems that prevent quality fraud from occurring, and to foster quality awareness as a preventative measure. In fiscal 2023 we conducted audits of 23 of our bases, including of our overseas bases, and found no quality fraud such as falsification or concealment of inspected data.

Improving Customer Satisfaction Ratings

We conduct satisfaction surveys of our major customers in Japan and overseas to enhance the value of the Maxell brand's core products and services. Since the 2022 fiscal year, we have standardized our customer feedback format. By analyzing the causes of dissatisfaction and having sales representatives follow up with relevant clients, we are making improvements to enhance the value of our products and services.
In fiscal 2023, we conducted a survey of 121 customers in Japan and overseas, and the number of responses expressing dissatisfaction was approximately 30% lower than in the survey we conducted in fiscal 2022. As for these instances of dissatisfaction, sales, sales administration departments, and business divisions are working together to consider measures to resolve these instances of dissatisfaction and are following up with the customers in question. We will also review the KPIs of the materiality action plan and work to further improve customer satisfaction in fiscal 2024.

ESG initiatives | Environment・Social・Governance