Contributing to Realizing the SDGs

The Maxell Group has formulated its Corporate Sustainability
Vision for contributing to the Earth 100 years from
now through
its mission: "Contribute to a sustainable society by innovating
unique, original technologies."

SUSTAINABLE DEVELOPMENT GOALS

The 193 UN member countries, including Japan, unanimously adopted the SDGs (Sustainable Development Goals) at the UN Sustainable Development Summit in September 2015.
The SDGs comprise 17 goals and 169 targets, which stem from social issues that governments around the world aim to resolve on a global basis by 2030.
In addition, identifying companies in all industries as important partners, this initiative calls for the active participation of companies in addressing and achieving the SDGs.
Accordingly, through its products and services and CSR activities, the Maxell Group will contribute to the realization of the SDGs.

SUSTAINABLE DEVELOPMENT GOALS

Take on challenges by leveraging our
advantages for addressing social issues

By drawing on our strength in Analog Core Technologies to create solutions that leverage our distinctive capabilities, we are helping to tackle complex and overlapping social issues that are emerging globally. In this way, we are addressing social issues through our products and services.

The Maxell Group’s CSV
Business Management

The Maxell Group has placed greater emphasis on sustainability activities and established a dedicated department in FY2020 to strengthen the linkage between environmental and social issues and business.
As the world has been changing rapidly, we recognize the need to respond flexibly to these changes. Starting in FY2022, we will establish a system to further strengthen our corporate communication and promote information disclosure regarding our various responses to social changes and their development in the Maxell Group's business activities.

CASE01

Anytime, Anywhere, in Safety

Energy Div.

All-solid-state batteries

  • 3 GOOD HEALTH AND WELL-BEING
  • 7 AFFORDABLE AND CLEAN ENERGY
  • 9 INDUSTRY, INNOVATION AND INFRASTRUCTURE
  • 11 SUSTAINABLE CITIES AND COMMUNITIES
  • 12 RESPONSIBLE CONSUMPTION AND PRODUCTION
All-solid-state batteries
Value Proposition

Current lithium-ion batteries use electrolyte solution, which raises concerns about safety, battery life, and heat resistance.
We have succeeded in introducing high-performance inorganic solid electrolytes through the joint development with our long-time partner companies.
The all-solid-state battery can solve the problems of current lithium-ion batteries in terms of safety, heat resistance, and longer life, and will contribute to waste reduction and make up for labor shortage in various industrial fields by reducing maintenance work.

All-solid-state batteries
CASE02

Anytime, Anywhere, in Safety

Energy Div.

Galvanic cell-type lead-free oxygen sensor

  • 6 CLEAN WATER AND SANITATION
  • 8 DECENT WORK AND ECONOMIC GROWTH
  • 9 INDUSTRY, INNOVATION AND INFRASTRUCTURE
  • 12 RESPONSIBLE CONSUMPTION AND PRODUCTION
  • 14 LIFE BELOW WATER
  • 15 LIFE ON LAND
Galvanic cell-type lead-free oxygen sensor
Received the “Health and Welfare, Biotechnology, and Medical Parts and Components Award” at the 2020 “CHO” MONODZUKURI Innovative Parts and Components Award (organized by MONODZUKURI Nippon Conference and Nikkan Kogyo Shimbun, Ltd.).
Value Proposition

Although lead, a substance subject to the European RoHS Directive, is a hazardous chemical, it is exempted from use in oxygen sensors, for which no alternative technology has been established, and is used throughout the world. By developing an anode that replaces lead and a weakly acidic electrolyte that is suitable for the anode, we have commercialized a long-life galvanic cell-type lead-free* oxygen sensor that is less susceptible to CO2 and other acidic gases.
By not using lead as an anode, we are reducing the risk of soil and marine pollution and its impact on the human body.
*It means that the lead contained in each part (homogeneous substance) constituting the product is 0.1wt% or less.

Galvanic cell-type lead-free oxygen sensor
CASE03

Support the improvement of people's quality of life.

Functional Materials Div.

Waterproof and airtight tape (Butyl tape)

  • 9 INDUSTRY, INNOVATION AND INFRASTRUCTURE
  • 11 SUSTAINABLE CITIES AND COMMUNITIES
  • 12 RESPONSIBLE CONSUMPTION AND PRODUCTION
Waterproof and airtight tape (Butyl tape)
Value Proposition

By reducing water leakage, mold growth, rusting of metal parts, and deterioration of wall and ceiling materials in buildings, waste is reduced. It also helps to improve the efficiency of air conditioning by filling in the gaps between housing components, such as around pipes leading to the interior and exterior of the building. In Southeast Asia, we are promoting the construction of houses using the tarpaulin method, and in North America, we are promoting the use of airtight materials.
By spreading the use of the tarpaulin method and airtight materials, we will not only improve the living space in the region, but also improve the skills of local contractors and consider the environment.

Waterproof and airtight tape (Butyl tape)
CASE04

Delivering safety and security in people's lives
Providing Safety and Peace of Mind in Daily Life

Life Solution Div.

Ozone anti-bacterial deodorizer

  • 3 GOOD HEALTH AND WELL-BEING
  • 7 AFFORDABLE AND CLEAN ENERGY
  • 9 INDUSTRY, INNOVATION AND INFRASTRUCTURE
  • 11 SUSTAINABLE CITIES AND COMMUNITIES
  • 12 RESPONSIBLE CONSUMPTION AND PRODUCTION
Ozone anti-bacterial deodorizer
Value Proposition

Increasing hygiene awareness is increasing the need for products that can remove bacteria, viruses, and odors.
Ozone has the property of decomposing the source of bacteria, viruses, and odors and returning to oxygen. The "OZONEO series " of disinfectors and deodorizers that take advantage of this characteristic of ozone are used in a variety of places, including hotel rooms and hospital examination rooms.
We will continue to support comfortable lifestyles by developing products and expanding our lineup in line with customer needs.

Ozone anti-bacterial deodorizer

With Local Communities
and Society

Maxell Group believes that its responsibility as a good corporate citizen is to develop community-based activities as a member of local communities, in addition to solving social issues through its business.
We actively promote a variety of social contribution activities in order to realize a better society.

"Green Stencil Program" to support tree planting activities

Green Stencil Program

The Maxell Group's activities to combat global warming include ongoing efforts to conserve energy at plants and introduce renewable energy.
Trees absorb carbon dioxide from the atmosphere and store carbon in their bodies, making tree planting an effective means of reducing CO2 emissions.
Maxell donates a portion of the proceeds from sales of electroformed products developed and manufactured using its precision microfabrication technology to plant larch trees. The larch will contribute to a reduction of approximately 250 kilograms of CO2 over 30 years. We have named this program "Green Stencil Program" and continue to promote it.

Green Stencil Program

With Local Communities and Society.

With Local Communities and Society.

Maxell Group is deeply aware that it is a member of society, and its basic philosophy is to devote itself to fair and transparent corporate behavior. At the same time, we strive to realize a truly affluent society as a good citizen through harmony with the environment and proactive social contribution activities. In order for Maxell Group, which has bases around the world, to coexist and co-prosper with society, employees take the initiative in conducting social contribution activities under the three pillars of “environmental conservation,” “next-generation education,” and “coexistence with the community.”

Environmental preservation.

Environmental preservation.

These include participation in the maintenance of a bamboo forest developed by Oyamazaki in Kyoto Prefecture for the purpose of preserving groundwater resources, and efforts to protect native fish by removing non-native fish during the "Lake Biwa Invasive Fish Removal Day " organized by the Lake Biwa Restoration Association (supported by Shiga Prefecture). In addition, each plant conducts cleanup activities in the vicinity of the plant. In particular, recently we have been cleaning up trash along the coast during “World Cleanup Day” and “Ocean Waste Zero Week” in order to contribute to the problem of marine plastic.

Next-generation education.

Next-generation education.

In the "Battery Classroom, " children experience making the world's only handmade dry cell batteries. The program started in 2006 as a program to promote science and technology and manufacturing for elementary and junior high school students in collaboration with companies, the Board of Education, and schools, and is now being participated in by various parties. In addition to the above, we also conduct other activities to increase children's interest in science, such as "Da Vinci Masters, " where children learn about science and mathematics through games and experiments, and "Summer Homework and Free Research Campaign ". We also provide work experience programs. This is an opportunity for children to come into direct contact with workers and experience their knowledge, skills, and techniques. We hope that this will give them an opportunity to think about their own future.
Maxell Group will continue to provide support for next-generation education.

Coexistence with communities.

Coexistence with communities.

Natural disasters occur every year, and many victims are forced to live in inconvenient situations. At such times, we are conducting support activities through our products so that we can be of any help to the victims. The following are some examples.
・Coronavirus infection:Maxell (Shanghai) Trading Co., Ltd. donated ozone sterilization and deodorization equipment to 11 hospitals in Wuhan, China.
・Torrential rain in northern Kyushu, August 2019:We collaborated with the American football team of Kyushu University and Daisaku Shoji Ltd.to provide support activities. We also donated AA batteries for neck fans and adhesive tape for assembling cots at evacuation centers.
・Torrential rain in western Japan in July 2018:We collaborated with Ken Noguchi Office and Daisaku Shoji Ltd.to provide support activities. We also donated AA batteries for neck fans and adhesive tape for assembling cots at evacuation centers.
(「We received the Excellence Award in the Heatstroke Care Division at the “HITOSUZUMI Award 2018.”」「We received the Top Runner Award in the Private Sector at the “HITOSUZUMI Award 2018” 」)
・Hurricane Harvey, August 2017.:It caused prolonged torrential rains and flooding in Texas, causing extensive damage that displaced tens of thousands of people.
MCA through the New Jersey State Police in coordination with relief organizations, donated clothing, food, hundreds of packs of batteries and other supplies to the affected areas.