The Maxell Group has formulated its Corporate Sustainability
Vision for contributing to the Earth 100 years from
now through
its mission: "Contribute to a sustainable
society by innovating
unique, original technologies."
The 193 UN member countries, including Japan, unanimously adopted the SDGs (Sustainable Development Goals) at the UN Sustainable Development Summit in September 2015.
The SDGs comprise 17 goals and 169 targets, which stem
from social issues that governments around the world aim to resolve on a global basis by 2030.
In addition, identifying companies in all industries as important partners, this initiative calls for the active participation
of companies in addressing and achieving the SDGs.
Accordingly, through its products and services and CSR activities, the Maxell Group will contribute to the realization of the SDGs.
Maxell Group believes that its responsibility as a good corporate citizen is to develop community-based activities as a member of local communities, in addition to solving social issues through its business. We actively promote a variety of social contribution activities in order to realize a better society.
Maxell Group is deeply aware that it is a member of society, and its basic philosophy is to devote itself to fair and transparent corporate behavior. At the same time, we strive to realize a truly affluent society as a good citizen through harmony with the environment and proactive social contribution activities. In order for Maxell Group, which has bases around the world, to coexist and co-prosper with society, employees take the initiative in conducting social contribution activities under the three pillars of “next-generation education,” “environmental conservation,” and “coexistence with the community.”
We want local elementary and junior high school students to experience the 'joy of working,' 'joy of making,' and 'joy of learning' through hands-on learning and manufacturing education at companies, not typically offered in schools.
With this in mind, Maxell Frontier Inc.’s Miyagi Works, Yonezawa Works, as well as Maxell, Ltd.’s Ono Works, have welcomed junior high school students and provided them with work experience opportunities. Additionally, Maxell’s Kyoto Works held a battery workshop for elementary school students.
Maxell participates in "Da Vinci Masters," a program that provides children with opportunities to develop "self-confidence, thinking, action, collaboration with others, and social skills" while having fun and enhancing their "non-cognitive abilities" through an original hands-on program.
Held at Maxell Aqua Park Shinagawa in March 2022.
The program conveyed awareness of disasters caused by climate change and the importance of disaster prevention and preparedness, and introduced an experiment and its mechanism to generate electricity with salt water and air using "Mizushion," a lantern that is useful in times of disaster.
Held at Maxell Aqua Park Shinagawa in February and October 2023.
The program introduced our analog core technology, which is the pride of our company, and showed the depth of the "mixing" technology that leads to the development and manufacture of batteries, and provided a hands-on experience of science through experiments with *Bettalin, which is made by "mixing".
*Sticky jelly-like substance that glows in the dark
As part of our efforts to contribute to the local community and improve the environment, each of our business sites takes initiative in cleaning up the area around the site. (The pictures are an example.) In addition, the Kyoto HQ has invited volunteers to help clean up nearby beaches by picking up marine debris, mainly marine plastics.
As a member of the local community, we actively participate in community-based activities both in Japan and overseas. For example, Maxell's Kawasaki and Kobuchisawa Works contributed to polio vaccines through the collection of used postcards and other materials. In a collaborative effort, employees and their families gathered 222kg of aluminum cans, the proceeds from which were used to purchase a wheelchair that was donated to a social welfare organization. Twice a year, Maxell's Kyoto Works conducts a 'flower-filled activity' with two local elementary schools in the city of Oyamazaki. Students serving on the environment and horticulture committees are taught how to plant the flowers and sometimes discuss environmental issues while participating in friendly activities. Additionally, these flowers are displayed at athletic events, commencement, and graduation ceremonies.
The Maxell Group's activities to combat global warming include ongoing efforts to conserve energy at plants and introduce renewable energy. Trees absorb carbon dioxide from the atmosphere and store carbon in their bodies, making tree planting an effective means of reducing CO2 emissions. Maxell donates a portion of the proceeds from sales of electroformed products developed and manufactured using its precision microfabrication technology to plant larch trees. The larch will contribute to a reduction of approximately 250 kilograms of CO2 over 30 years. We have named this program "Green Stencil Program" and continue to promote it.