At Maxell, we love to make people smile.
Synergizing our unique analog technology with the latest digital,
and connecting with people through our products
we have excited and impressed so many in countless ways.
And by further leveraging our powers
we aim to be closer within the future of people
through their daily living, cars, health, beauty and more
by delivering surprises beyond their dreams.
So expect more from the new Maxell.
We'll provide greater wonders to your every day life
with bold approaches that create synergy across our fields.
Because within us
lies the power to transform the future,
bringing more freedom to enrich the lives of everyone.
We have set up "Within, the Future" as our bland slogan and included it in our corporate logo as tag line, which represents the thought that we are always with people. The small triangle following "Within" is named "The Growing Triangle" and the shaping itself rising to the right is imaged "the future" and "sustainable growth".
We have chosen a new color, "New Maxell Red" as our corporate color which represents vitality towards the future.
Specified Color：PANTONE 186C
RGB 200 16 46 / HEX C8102E
In December 2017, Maxell acquired the naming rights of Maxell Aqua Park Shinagawa, an indoor theme park located in the Shinagawa Prince Hotel and an urban aquarium.We will continue to promote business realize synergy effect branding activities while leveraging the strengths of both companies.
Maxell sponsors the Kyoto Sanga F.C. Operation Exercise Skills Acquisition Class Athletic Development Course (commonly known as AD Course), a soccer J-League member, as a branding activity that supports coexistence with the community and the education of the next generation.
Maxell is an official sponsor of the Hitachi Astemo Women's Volleyball Team, Hitachi Riverale, based in Hitachinaka City, Ibaraki Prefecture. The team supports the team and contributes to regional revitalization and the promotion of sports.
Maxell sponsors a musical festival sponsored by Kansai's leading FM-radio station FM802 in order to encounter maxell, a point of contact with young people who will play a leading role in the next generation. At the event site, we are developing a charging booth using mobile batteries.
Maxell supports the movie "Town without sea" (Director by Ikeda Eliza) set up in Tagawa City, Fukuoka, which is closely tied to the Kyushu Plant. This is a youth movie full of beautiful scenery of Tagawa, once a coal mining town, and young talents of the next generation, who are brimming with fresh luck.
Maxell participates in the Davinche Masters, which fosters the next generation of children through programs that enhance "survival" and "autonomy" and "play" becomes "learning". Based on Maxell's versatile business, we have held real/on-line classes on a variety of topics each time.
Through Maxell's products, we conduct on-site lessons in various places in order to deepen our understanding of chemical interests, contributing to society, and the manufacturing industry that supports Japan. In collaboration with Sotoiko, an innovation in academic research, we held classes on Automotive related components, and in the Energy Division, we held classes on batteries.