At Maxell, we love to make people smile.
Synergizing our unique analog technology with the latest digital,
and connecting with people through our products
we have excited and impressed so many in countless ways.
And by leveraging our powers,
we aim to contribute to a sustainable society
by innovating unique, original technologies.
Maxell will continue to create “Maximum Excellence”
with bold approaches that create synergy across our fields.
Because within us
lies the power to transform the future,
bringing more freedom to enrich the lives of everyone.
The brand slogan "Within, the Future" expresses Maxell's desire to contribute to future society by creating "Maximum Excellence" through the pursuit of innovation in original technology.
Specified Color：PANTONE 186C
We have designated "Maxell Red" as our corporate color, which represents vitality for the future. The triangle icon, named "The Growing Triangle," is designed to evoke the concepts of "the future" and "sustainable growth," with its shape rising to the right.
In December 2017, Maxell acquired the naming rights of Maxell Aqua Park Shinagawa, an indoor theme park located in the Shinagawa Prince Hotel and an urban aquarium.We will continue to promote business realize synergy effect branding activities while leveraging the strengths of both companies.
Maxell sponsors the Kyoto Sanga F.C. Operation Exercise Skills Acquisition Class "Athletic Course", a soccer J-League member, as a branding activity that supports coexistence with the community and the education of the next generation.
Maxell sponsors a musical festival sponsored by Kansai's leading FM-radio station FM802 in order to encounter maxell, a point of contact with young people who will play a leading role in the next generation. At the event site, photo spot and charging booth services were provided.
Maxell supports "Maxell meets College Knowledge", which introduces university students' initiatives that will lead to the future.This is a radio program in which students from different universities(colleges) learn about sustainable activities (knowledge) each month.
It is a facility that was created in the Kyoto Works to convey our "past-present-future" through the origin of "Analog Core Technologies" that is the core of Maxell's manufacturing, the exhibition of "Successive products" and the Innovation Lounge.
Please note that it is not open to the public.
Maxell studio in Art & Technology Village Kyoto. The aim is to create "new value" that combines the sensibilities and technologies of the people who will lead the next generation, and to contribute to the branding of enhancement of corporate value and Maxell through various events.
Maxell is strengthening its branding aimed at younger generations and has sponsored the ' Kansai Harurobo,' a rookie robot competition in the Kansai region, as part of its communication initiatives. At the competition venue, charging booths and SLIONTEC brand adhesive tape were provided to support the students participating in the competition.
