Management direction

Management Philosophy

Our basic philosophy is to maintain our pride as a Maxell citizen and contribute to society through the development of outstanding voluntary technologies and products.
Our basic philosophy is to make "Harmony and cooperation, working with heart and soul, and contributing to society" a Corporate Creed, while continuing to inherit founding spirit of "harmony and cooperation," "putting our spirit into work," and "wanting to serve society."



The "Mission" Maxell must carry out

"Contribute to a sustainable society by
innovating unique, original technologies"


The "Future" Maxell wants to realize

"Create Maximum Excellence for employees,
customers and society by leveraging
unique analog core technologies"


The "Value" and "Strengths" Maxell commits to provide

Maxell commits to maximizing corporate value for
all stakeholders through three key sources of value

Technological Value

Create new value through the sincere pursuit of originality and
technological excellence

Customer Value

Respond to customer needs with safe and secure products created
by Monozukuri (Manufacturing) above and beyond customer expectations

Social Value

Take on the many challenges of a changing world to create a prosperous
and sustainable society


The "Spirit" Maxell must cherish

- Corporate Creed -


The "Shared Slogan" of Maxell group

 - Brand Slogan - 
"Within, the Future"
- The future is within -