The company name Maxell originates from the brand name "Maxell" (Maximum Capacity Dry Cell＝dry cell with the highest performance) created for the dry batteries that constituted its business at the time of foundation.
Maxell logo has been used worldwide in an unchanged design since the original design was renewed in 1970. In 2017, Maxell Red was adopted as a new color change.
■ Maxcell history
■ World movement
Established as Maxell Electric Industry Co., Ltd.
Start of color TV broadcasting
The dry battery and magnetic tape divisions of Nitto Electric lndustrial Co., Ltd. (the present Nitto Denko Corp.), were set up independently as Maxell Electric lndustrial Co., Ltd.
Commenced production of the first alkaline dry battery in Japan.
Changed company name to Hitachi Maxell, Ltd.
Hosting the Tokyo Olympics
Introduced the first audio cassette tapes into the Japanese market.
Completed the Kyoto Works
Established Maxell Seiki, Ltd.
Opening of Tomei Expressway
Established Maxell Corporation of America in U.S..
Apollo No. 11: First Lunar Landing of Humankind
Commercialized UD series of audio cassette tapes.
Established Kyushu Hitachi Maxell, Ltd.
Japan Exposition (Osaka Exposition) held
Released the world's first high-performance zinc manganese battery.
First Oil Crisis
Transitioned to a floating exchange rate system
Introduced the first 8-inch floppy disk (FD-3200S) into the Japanese market.
Commercialized Japan's first silver oxide battery.
Established Maxell Europe GmbH in Germany.
Listed on the 2nd sections of the Tokyo Stock Exchange (TSE) and the Osaka Securities Exchange (OSE).
Released VHS video cassette tapes.
Established Kyoto Research Laboratory.
The second oik crisis
Narita Airport opened
Established Maxell America lncorporated in Atlanta, Georgia, U.S.A.
Established Maxell (U.K.) Limited (the present Maxell Europe Ltd.) in the U.K.
Listed on the 1st sections of the TSE and the OSE.
Completed a video tape facility at the Kyoto Works.
Commercialized coin-type lithium manganese dioxide (CR) batteries.
Completed the Tsukuba Works.
Commenced production of the first lithium thionyl chloride (ER) battery for memory backup use in Japan.
Tokyo Disneyland opens
Released 12-inch optical discs (OC301).
Commenced production of IC cards and memory cards.
Completed Maxell (U.K.) Limited Telford Plant in the U.K.
Completed the Fukuchiyama Works.
Released the world's smallest *1 diameter (4.8mm) silver oxide batteries SR421SW and SR416SW.
Created audio cassette tapes Metal Vertex, the world's first cassette tapes using back-coated metal tapes.
Released data cartridges (HS-4, HS-8) for computer use.
Released the BETACAM SP/B-MBQ series and entered the professional broadcasting video tape industry.
Made Tohshin Seiko Co. Ltd. a consolidated subsidiary.
Established Maxell Electronics (Malaysia) Sdn. Bhd.
Merged Maxell Corporation of America with Maxell America lncorporated.
The era name was changed to the Heisei era when the Emperor Showa passed away.
The Fall of the Berlin Wall/End of the Cold War
Commencement of consumption tax (3%)
Commercialized 3.5 magneto-optical (MO) discs.
Established the Recording Media Research Laboratory in Tsukuba.
Outbreak of the Gulf War
Collapse of bubble economy
Launched computer backup tape DLTtape® III.
Completed the Ono Works
Released digital audio MiniDiscs (MD-RM).
Opening of the J-League
Released writable compact discs (CD-R).
Commercialized the world's first optical modulation overdrive MO (RD-M230).
Great Hanshin-Awaji Earthquake
Subway sarin gas attack
Commenced production of lithium ion rechargeable batteries.
Commenced production of coin-type lithium manganese dioxide (ML) rechargeable batteries.
Released nickel-metal hydride rechargeable batteries.
Established Wuxi Hitachi Maxell Co., Ltd., in Wuxi, China.
Commenced production of button-type titanium carbon lithium (TC) rechargeable batteries.
Developed Write Once and Reliable Data Security (WORDS) technology.
Consumption tax increased to 5%
Released the world's first rewritable DVD-RAM disc.
Developed and released glossy photographic papers for inkjet printers.
Released CD-R and CD-RW discs for music.
Environmental ISO14001 Certification Acquired at All Manufacturing Sites
Introduced the Dynamic series of high-performance alkaline dry batteries
Released high-capacity polymer lithium ion batteries
Completion of Battery Development Laboratory (Osaka)
Released 4.7GB DVD-R discs.
Released 4.7GB DVD-RAM discs.
Released 2.8GB compact (8cm) DVD-RAM discs for video camera.
Developed a new alkaline battery with a power tank construction.
Released LTO Ultrium1 data cartridges.
Released Super DLTtape®I.
Commercialized Coil-on-Chip RFID.
Released new alkaline battery with a power tank construction.
Commenced production of 3.8mm-thin lithium ion rechargeable batteries.
Commenced shipments of thin-film filter samples for optical communications.
Opening of USJ
Simultaneous terrorist attacks in the United States
Introduced 9.4GB DVD-R/-RW dual discs for long time recording.
Launched the New Dynamic series of alkaline dry batteries with power expander technology.
Commenced manufacturing of Digital Pen and research and development of next generation products, with Anoto in Sweden.
Commenced shipments of LTO Ultrium2 data cartridges.
Completed construction of the Maxell Tokyo Building.
Obtained the world's first qualification certificate of Super DLTtape® II cartridge.
Commenced shipments of DAT72 data cartridges.
Commenced shipments of camera lens units for cellular phones.
Launched Blu-ray Discs for recordings.
Commenced production of pickup lenses.
Commercialized heat-resistant, coin-type lithium manganese dioxide batteries.
Released a brand-new alkaline battery, Epsialpha.
Commenced shipments of the alkaline dry cell New "dynamic" which attained industry first, and use recommendation term 4 years (JIS standard).
Developed the bismuth system phase change record film which made rapid recording of the recordable DVD possible.
Commenced shipments of commercial-use pigment inks.
Commercialized the world's first 5X DVD-RAM disc.
Commenced shipments of LTO Ultrium3 data cartridges.
Commenced shipments of the first in the world, alkaline dry cell "Epsialpha" with 100% of zinc particle "micro zinc" use.
Commenced shipments of the alkaline dry cell New "dynamic" which attained industry first, and use recommendation term five years (JIS standard).
Commenced shipments of camera lens units for vehicles.
Commenced shipments of the near-infrared resonance simple substance film for plasma displays.
Commenced shipments of 3590Extended data cartridge.
Commercialized a silver oxide battery that is completely mercury-and lead-free.
Commercialized lithium manganese dioxide (CR) cylindrical batteries.
Held Aichi Expo
Developed the volume record type optical storage technology by a nanoimprint thin optical discs.
Became the world's first qualified DLTtape manufacturer and commenced shipments of Maxell DLTtapeR S4 data cartridges.
Commenced shipments of rewritable type HD DVD-R disc with a storage capacity of 15 GB at the first in the world.
Launched a write-once BD-R disc and a rewritable BD-RE disc.
Merged Maxell Electronics (Malaysia) Sdn. Bhd. with Tohshin Precision (Malaysia) Sdn. Bhd. to establish a new company: Maxell Tohshin (Malaysia) Sdn. Bhd.
Became the world's first qualified LTO manufacturer and commenced shipments of Maxell LTO Ultrium4 data cartridges.
Launched world's first iVDR-standard hard disc drive, iV, capable of recording copyright-protected high-definition content.
Developed DAT160 data cartridge.
Developed technology for high-capacity tape media that uses ultra-thin, high-density nano-granular magnetic film.
Commercialized the world's first 7.5GB (8cm) BD-R/RE discs for video cameras.
Made Sliontec Corporation a consolidated subsidiary.
Launched Dynamic Voltage high-performance alkaline dry batteries that are long-lasting and have triple-power
Developed a high-activity catalyst that enables higher performance fuel cells.
Began mass production of glass pickup lenses for Blu-ray Disc drives.
Developed heat-resistant separator that improves the safety of lithium ion rechargeable batteries.
Began shipments of power-source-type cylindrical lithium ion rechargeable batteries.
Launched New Voltage, an alkaline dry battery designed to prevent electrolyte leakage*2.
Began shipments of high-power cylindrical lithium ion rechargeable batteries that use significantly less cobalt.
Developed the world's smallest*3 micro-camera lens units, which incorporate piezo actuators.
Completed construction of electrode plant in Kyoto Works.
Merged Tohshin Seiko Co., Ltd., and Nagano Optics Laboratory Corporation to create Maxell Finetech Ltd.
Commenced shipments of LTO Ultrium 5 data-cartridge.
Developed the 45.0 Gb/inch world highest*4 surface recording density (= 69.8 Mb/mm2) magnetic tape technology.
After delisting at Tokyo and Osaka Stock Exchange first section, it becomes a wholly owned subsidiary of Hitachi, Ltd.
Launched the wireless charger air voltage based on "Qi (Chee) standard" first in domestic market.
Launched the wireless charger air voltage for iPad2 which adopted the electric field connection type first in the world.
Hitachi Maxell Energy Ltd. is newly established by partition of corporation, and a part of manufacturing and sales operations of a battery are transferred.
The Great East Japan Earthquake
Launched the portable storage battery "Energy Station (energy station)".
Commenced shipments of LTO Ultrium 6 data-card ridge.
Merged five domestic consolidated subsidiaries.
Opening of Tokyo Skytree
1 million total shipment achievement of the projector for China.
Merged Hitachi Maxell Energy Ltd.
The foreign general operations is transferred to Hitachi Maxell Global Ltd. (Hong Kong).
Established Maxell Smart Communications, Ltd.
In connection with merger with Hitachi Consumer Electronics Co., Ltd., Hitachi Joei Tech Co., Ltd. and Hitachi Digital Products China Co., Ltd. are transformed into consolidated subsidiaries.
Commenced receiving orders for the world's smallest and lightest HEMS compatible energy storage system and dedicated controllers
Launched the electric-power-wholesale by photovoltaic generation (large-scale solar power system).
Listed on the Tokyo Stock Exchange first section.
Invested 1.8 billion yen to increase production capacity of CR-coin batteries for Automotive.
Invested 800 million yen in Malaysian manufacturing base to increase production capacity for automotive optical components.
Consumption tax increased to 8%
Developed sheet-like Lithiumion Batteries with a thickness of 0.4mm
Launched "the OZONEO series" Low Concentration Anti-bacterial deodorizer series
Developed 10μm Thin Film Polymer Film with Highly Transparent adhesive tape.
Entered the multi-copter market with high-performance, high-reliability Lithiumion Batteries packs
Developed an LED-projector equipped with a solid-state light source engine employing HLD LED technique
Developed Lithiumion Batteries's high-capacity ULSiON.
Developed cellulose nanofiber Foam molding technique
Released limited quantities of "UD" design restoration version, a model commemorating the 50th anniversary of the release of cassette tapes
Two types of lithium-ion rechargeable batteries for robots acquired safety certification based on international standards.
Hitachi Maxell begins operations at Heisei Chikuho Railway (Tagawa County, Fukuoka Prefecture)
Migrate to Company with an Audit and Supervisory Committee
Adopt a Tokyo/Kyoto twin head quarter structure by newly setting up Kyoto Head Quater.
Joint development of Intelligent Battery for agricultural drones
Developed a high-definition hybrid mask for organic EL display panel deposition
Aqua Park Shinagawa Naming Rights Acquired from Shinagawa Prince Hotel
Developed RIC FOAM (Rich Form), a proprietary injection Foam molding technique
Developed "Glasses-free 3D-Display" technique for displaying stereoscopic images on curved screens
Launced Beauty advisor skin check application hada more Biz.
Developed high-performance Lithiumion Batteries technology that combines solid-electrolyte and silicone-based negative electrode materials.
Excluded from the company's equity-method affiliate due to a change in its capital relationship with Hitachi, Ltd.
Company name changed from Hitachi Joei Tech Co., Ltd. to Maxell Joei Tech Co., Ltd.
Established Maxell System Tech Co., Ltd. by aquisition of part of business of Renesas Semiconductor Package & Test Solutions Co., Ltd.
Concluded a contract on capital and business alliance wit I-O DATA DEVICE, INC.,
Changed company name to Maxell Holdings, Ltd. following transition to holding company structure and established Maxell, Ltd. as operational company.
Established New Maxell brand logo, Brand Slogan and brand statement.
Developed an embedded high-performance image recognition system that realizes edge AI
Received an order from the National Printing Bureau for IC sheets for passports.
Launched the V-Series Shaver, IZUMI's first 5-blade electric shaver
Announced llexam, a new brand for beauty appliances
Developed Air Patch Battery batteries for medical/healthcare patches
Acquired specialty business within industrial batteries and power sources business of GS Yuasa International Ltd.
Made Izumi Products Company (currently Maxell Izumi Co., Ltd.) a subsidiary through acquisition of shares.
Established Ube Maxell Kyoto Co., Ltd.
Released Ozone Water Generator Ozone Neo Aqua Water Mix.
Commercialized AR Head Up Display for automotive applications.
Commenced shipping samples of coin-shaped All Solid State Battery using sulfide-based solid electrolytes.
Released FUKUGEN DRYER, a CALEA that renewed the restoration dryer.
Commenced mass production of high-definition hybrid masks for organic EL display panel deposition
Released UB-2 magnetic sensor-type finger tapping device
Commenced receiving order for Lead-fre Galvanic Cell-type Oxygen Sensor using weakly acidic electrolytes
Released "Energy Station" MES-TR470, a large-capacity, high-output portable power supply.
Released easy-to-use ”llexam Hada camera” for beauty advisers
Made Kureha Elastomer Co., Ltd. (currently Maxell Kureha Co., Ltd.) a subsidiary through acquisition of shares.
Commenced joint investment in Vehicle Energy Japan Inc.
Maxell Digital Products China Co., Started construction of a new plant in Ltd. (China)
From Heisei to Reiwa
Developed contactless HMI (human-machine interface) "Advanced Floating Image Display"
Released the industry's first 6-blade Izumi ”V-Series” shaver
Commenced shipping samples of galvanic cell lead-free oxygen sensors
Merged Maxell Joei Tech Co., Ltd. and Maxell Systemtech Co., Ltd. and changed their name to Maxell Frontier Co., Ltd.
Established Maxell Group MVVSS (Mission Vision Value Spirit Slogan).
*1 Based on Maxell's investigation about the silver oxide batteries as of 1987.
*2 When you observe warning and notes and electrolyte leakage is carried out for AA and AAA type alkaline dry cell within a use recommendation term, battery exchange or apparatus is fixed and exchanged.
*3 Based on Maxell's investigation about the micro camera Lens unit as of September, 2009.
*4 Based on Maxell's investigation about the data storage tape media of a linear recording model, as of April, 2010.
*DLT, DLTtape, DLTSAGE, and those logos are the trademarks or registered trademarks of Quantum Corporation in the United States and other countries.
*Linear Tape-Open, LTO, a LTO logo, Ultrium, and a Ultrium logo are the registered trademarks of Hewlett Packard, IBM and Quantum Corporation in the United States and other countries.
*"iVDR" is a trademark showing being based on a "iVDR technical standard".*"Qi (Chee)" is a registered trademark of Wireless Power Consortium.
*iPad is a registered trademark of Apple Inc. in the United States and other countries.