New Business

Expand applications of all-solid-state batteries for industrial
equipment and small devices as planned

・Promoted development of applications that leverage the features of Maxell's all-solid-state batteries, with adoption progressing in targeted areas such as industrial equipment and small devices

・Aim to increase the number and scale of adoptions by expanding applications into infrastructure and medical device

Sales

Steadily strengthening sales with focus on increasing technical
touchpoints with customers

・Steadily increased technical touchpoints with customers by promoting persistent marketing and sales activities globally

・Promoting proposal activities to "solve customers' issues" that will lead to future business expansion

Management Foundation

Steadily implementing initiatives for common
business foundation to enhance competitiveness

Common Business Foundation　|　Key Initiatives to Enhance the Competitiveness of All Businesses
Human Capital	・Enhancing the planned experienced recruitment process to acquire diverse personnel ・Building a talent management system to improve team capabilities through appropriate placement, including the start of creating a skills map for engineers
DX	・Advancing the final phase toward the completion of the integration of the management foundation (core systems) ・Promoting the digitalization of a wide range of operations, including administrative operations, sales operations, and manufacturing management
Intellectual Property	・Significantly strengthening the personnel that forms the foundation for intellectual property creation and utilization ・Steadily building portfolio of patents to secure profit in the medium to long term
Sustainability Management	・Submitted commitment letter for SBT (Science Based Targets) Certification, aiming to achieve a carbon-free society

by Updates on Mid-Term Plan MEX26

• MEX26
  Business Strategy for profit growth